How do social media change our understanding of individual identity, with regard to the kinds of people we have in our social networks?
In the present-day society, with the radical development of society and the progress of technology, online social network methods, such as Myspace, Cyworld, Facebook, blogs, Twitter, Bebo have fundamentally changed our daily life in many different ways (Howard 2008). Social network sites are most powerful socialized media impact different people in the world. It is obvious that tens of millions of people which are participating in these social work websites, sharing their information on line, creating new relationships and listing their online friends and so on (Brian Solis: Revealing the People Defining Social Networks 2009). The most convincing example is the usage numbers of Facebook. There are approximately 175 million people who log into Facebook everyday, which means 1 in 5 people on the Internet use Facebook in the world (Arrington 2010). The impact of this phenomenon on individuals has drawn widespread attention. The purpose of this essay is to discuss the definition of social network sites and the impact of these sites on individual social life, and also aims to analyse the advantages and disadvantages of online social networks.
There are three definitions to illustrate social network sites (SNS). The first one is that individuals can establish a public or semi-public profile within a bounded system. The second one is that people are able to share the same connection from a list of other users. The last one is that it allows individuals to browse and transfer their connections’ list or those made by others in the same system. The nature and nomenclature of these connections could be different from site to site. While ‘social network site’ in a term is the name usually attributed to this phenomenon, another term ‘ social networking sites’ is also common in public discourse, and these two terms are normally interchangeable (Boyd, DM & Ellison, NB 2007).
Impact of social network sites on individual social life
In this day and age, social network sites have transformed our life style, which continues to increase pace by the minute. A multitude of sites on the world wide web provide networking on a social, and sometimes professional level has caused much debate about how and how much these kind of sites have changed our life. There is no doubt that social network sites have become an integral part of our daily routine (Impact of Social Networking Sites On Social Life2010). There are so many different network sites, which means they can influence people in distinct ways and in diverse areas. One illustration of this is that some people just use network sites to make new friends, or keep connected with old friends and family members. But other people have noticed that network sites are a good platform for business and marketing (Harper & Hall n.d).
The strengths of online social networks
It is a common belief that online social networks play an indispensable role in current society,and it is advancing at an astounding speed nowadays. Every coin has two sides. On one side, there are advantageous aspects: but on the other side, there are detrimental aspects. The first point with respect to this is that more and more businesses are implementing innovative social networking communities. Suppliers have matchless opportunities to find out what their customers want and to offer goods and services that make people’s work less time-consuming and more economical. However, this depends on individual needs (Grantham as cited in Romm-Livermore & Setzekorn, 2009, p. 61). Furthermore, Putnam (as cited in Phillipson, Allan & Morgan 2004, p. 14) states that ‘ social networks help you stay healthy’, which means people do have access to ‘ social capital’. More specifically, they can receive a variety of information, materials and some help from society, and at the same time, they can protect their private information from strangers as well. Last but not least, social networks could provide the chance to communicate with family members frequently, they can even join in friendship networks which can help them to build up an extended network and increase the potential for future employment opportunities (Phillipson, Allan & Morgan 2004).

The weakness of online social networks
However, in spite of these benefits of online social networks, the obvious negative impact of social network sites cannot be denied, there are still number of baneful influences (Phillipson, Allan & Morgan 2004). To begin with, it is manifest that people can easily lose their communication skills, because they spend too much time in front of computers. This means they use unemotional online conversation habits to communicate with each other. Then, many individuals are addicted to social networks. More specifically, for some people who require checking their personal pages everyday it becomes like a ritual, even an addiction. If they cannot check it, they feel deprived, that something is missing. More importantly, social networks could substitute for real communication; it is obvious that social networks can absorb a host of time from people’s lives, because people waste their free time online (Junior, DS n.d).
Conclusion
To sum up, this essay provides a definition of social network sites and discusses the impact of these on individual social life, and also examines the boons and banes of online social networks. On the basis of the above discussion, social networks are playing an indispensable role in humanity and are advancing at an accelerated speed in present-day society. In another words, many people living the modern world feel they cannot survive without social networks. Moreover, millions of people use social network sites to communicate with each other or to do their own business; such as e-mailing, posting advertisements and more. Nevertheless, people should carefully consider their use of particular social network platforms very felicitously.
References (Harvard):
Romm-Livermore, L & Setzekorn, K 2009, Social Networking Communities and E-Dating Services: Concepts and Implications, Information Science Reference (an imprint of IGI Global), USA.
Brian Solis: Revealing the People Defining Social Networks 2009, viewed 15 October 2010, < http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks.htm >
Arrington, M 2010, Facebook COO: 175 Million People Log Into Facebook Every Day, viewed 15 October 2010, < http://techcrunch.com/2010/02/01/facebook-coo-sheryl-sandberg-world-economic-forum-davos >
Boyd, DM & Ellison, NB 2007, ‘Social network sites: Definition, history, and scholarship’, Journal of Computer-Mediated Communication, vol. 13, no. 1, article 11, viewed 15 October 2010, <http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html>
Phillipson, C, Allan, G & Morgan, D 2004, Social networks and social exclusion: sociological and policy perspectives, Ashgate, England.
Junior, DS n.d., Advantages and Disadvantage of Social Networks, viewed 15 October 2010, < http://ezinearticles.com/?Advantages-and-Disadvantage-of-Social-Networks&id=4218076 >
Impact of Social Networking Sites On Social Life2010, viewed, viewed 15 October 2010, < http://www.islandcrisis.net/2010/09/social-networks-impact-life >
Harper, T & Hall, M n.d., The Impact of Social Networking Sites on People, viewed 15 October 2010, < http://ezinearticles.com/?The-Impact-of-Social-Networking-Sites-on-People&id=4711306 >
Howard, B 2008, ‘analyzing online social networks’, Communication of the acm, vol. 51, no. 11, pp. 14-16, viewed 15 October 2010, griffith library database.




