This week lecture was talking about consumption and production. Actually, this is really new topic for me, I do not know too much about this subject. Especially, the teacher in the lecture referenced about ' citizen journalism', this is such a new word for me. Because in China, the news is filtered by government, and there is no web-side like 'http://ireport.cnn.com/' web which people can put some news whatever they want. Chinese government looks like have a big ability to control the media in China, however, this situation is getting better recent years. Lets move on to the tutespark in this week.
This week tutespark is talking about Culture Jamming, and how it to influence people's life. Actually I've no idea when I saw this word, because this is my first time to know it. I was trying to translate this word to Chinese which can make me more easier to understand, however, I am not sure that the meaning of this word correctly.
Culture jamming, a tactic used by many consumer social movements, is a mechanism in which an activist or activist group attempts to disrupt or subvert mainstream cultural institutions including corporate advertising.
Coined by the collage band Negativland on its release JamCon '84, the phrase "culture jamming" comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies.
Although the term was coined by Negativland, culture jamming can be traced as far back as the 1950s. One particularly influential group that was active in Europe called themselves the Situationists and was led by Guy Debord. Their main argument was based on the idea that in the past humans dealt with life and the consumer market directly. They argued that this spontaneous way of life was slowly deteriorating as a direct result of the new "modern" way of life. Situationalists saw everything from television to radio as a threat.
http://en.wikipedia.org/wiki/Culture_jamming3
The culture jammers are good at getting attention, as in 1992, when Absolut Vodka threatened to sue AMF over its "Absolut Nonsense" parody, but backed down when AMF in turn went to the press and challenged Absolut Vodka to a debate about the harmful effects of alcohol.
http://www.anthrobase.com/Txt/N/Nome_D_01.htm#10%20Culture%20jamming%20influences%20corporate%20reputation%20and%20identity
3 Examples of culture jam:
Little culture jamming this author did, mocking McDonald's and the fastfood-nation the world is becoming. The author used the images from Super Size Me in another context to make a statement. Music in the second part is All That Remains.
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"It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars." Noam Chomsky ----"Politics hates a vacuum. If it isn't filled with hope, someone will fill it with fear." Naomi Klein https://www.adbusters.org/
This is my favorite example of culture jam, the author use funny ad pictures to show people the deep meaning behind those pictures. Some pictures was edited to make another sense, or appropriate to another ads. It can influence people's thinking directly.
The story of this culture jam video is very true and reality, however, it is quite short one. Some people use this one to tell those over-diet girls that it is very important to keep a health body in the future.
This week tutorial task was work in a group and create a new story, and made a film put it on the internet. This is similar like I did before, but this time is more challenge. I did not find a group that I can enjoy in. What a shame. I think I am going to looking for the partners in next week. Actually, I am starting shot some pictures and radio already. The main idea is talk about love，such as dear ones, friendship and love.
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